Our Story

Raised in the crystal clear waters of New Zealand’s Marlborough Sounds, Regal Marlborough King Salmon is known for its incredible flavour, colour, texture and healthy omega-3 fatty acids. So when you choose Regal Marlborough King Salmon you can be sure you’re enjoying some of the finest salmon in the world.

What we do

We’re proud of the world-class beautiful, healthy and delicious salmon that we farm – you can’t get any better. To find out more about what we do and how we do it click here to watch our video.

Our Brand Story

Regal Marlborough Salmon is a progressive and innovative brand. We are always looking to create the finest possible product and have an incredible reputation both here and abroad. Download our brand book to read our story and find out what makes our salmon a cut above the rest.

A Sustainable Story

Not only the best in terms of taste and nutritional quality, our King salmon are farmed in one of the most sustainable ways possible.

Nurtured from birth in crystal clear waters flowing from Te Waikoropupū Springs near Takaka, our salmon begin life in protected isolation. When they are ready, they are transferred to sea farms in the Marlborough Sounds. The cool, deep, clear waters of the Sounds are ideal for salmon production. Our salmon have plenty of room with stocking rates resulting in only 2% of the sea farm volume being occupied by salmon and the remaining 98% being water.

Regal Marlborough King Salmon has achieved the world-leading Best Aquaculture Practices (BAP) certification from The Global Aquaculture Alliance. In addition, the New Zealand King salmon industry received the Monterey Bay Aquarium Seafood Watch Green/Best Choice rating in 2015, the only marine-farmed salmon to achieve this rating.

Download Our Brand Book